FreighTech
Results

Pipeline. Revenue. Clarity.

Real outcomes from logistics and freight tech companies that brought in fractional CMO leadership. No fluff — just what was done and what it produced.

Digital supply chain management interface displayed on electronic circuit board background, representing smart logistics, business automation, and Industry technology integration.
Case Study

From zero pipeline to $2.4M in qualified opportunities in 90 days

A Series A supply chain visibility platform had great technology but no repeatable go-to-market motion. Marketing was scattered across tactics with no measurement. Within 90 days of fractional CMO engagement, we built positioning, launched targeted ABM campaigns, and created a pipeline that sales could actually work.

$2.4M
Qualified pipeline
3.2x
Pipeline efficiency
47%
Cost per lead reduction
"Jim didn't just bring marketing expertise — he brought the strategic clarity our leadership team had been missing."
Case Study

Pre-seed to funded: positioning that attracted investors and customers

A pre-seed freight-tech startup had strong founders but no clear story. Positioning was vague, the website said everything and nothing, and investor conversations were inconsistent. We rebuilt the narrative, simplified the offer, and created a focused go-to-market deck. Within six months the company closed its seed round and landed three enterprise pilots.

$3.1M
Seed round raised
3
Enterprise pilots
6 mo
To funded
"Having a fractional CMO who understood freight tech made our investor story credible from day one."
A woman is analyzing real-time data on her computer within a warehouse, demonstrating tech integration in logistics.
Shot of an executive giving a whiteboard presentation to a group of colleagues in a boardroom
Case Study

Post-layoff marketing rebuild: more pipeline with half the team

A Series B logistics platform had just cut its marketing team by 60%. The remaining team was talented but overwhelmed, and pipeline was drying up. We triaged everything: cut 40% of active programs, simplified the remaining workflows, rebuilt reporting, and focused the team on three initiatives that actually moved revenue. Pipeline recovered within 60 days.

+28%
Pipeline growth
40%
Programs eliminated
60 days
To recovery
"Jim showed us that less is more. We're now running fewer programs with better results than we ever did with a full team."

Ready to see what this looks like for you?

Every engagement starts with a working session — not a proposal. You'll leave with clarity on what's actually blocking growth and what to do next.

Book a Working Session