FreighTech®
About Us

Marketing Leadership for Growth-stage Logistics Tech

We partner with pre-seed, Series A, and Series B companies to provide the strategic marketing leadership they need to scale—without the overhead of a full-time CMO. Most logistics and freight technology companies hit a critical inflection point: they've proven product-market fit, secured funding, and built an early sales pipeline—but marketing remains reactive, disconnected from revenue, and dependent on the founder's network. That's where fractional CMO services transform growth trajectory. We bring 30+ years of B2B marketing experience specifically in logistics, supply chain, and freight technology to help you build a predictable revenue engine, align sales and marketing around pipeline goals, and scale without the $300K+ commitment of a full-time executive hire.

Let's Talk Growth Our Approach
Group of young businesspeople sharing ideas in the office during a productive meeting, using colorful sticky notes on a whiteboard
30+
Years Experience
The Challenge

Why do Growth Companies Need Marketing Leadership?

In today's competitive landscape, startups and scale-ups face a critical gap between having a great product and building sustainable growth momentum. The challenge isn't just about executing marketing tactics—it's about having senior strategic leadership that can architect a complete go-to-market system, align cross-functional teams around revenue goals, and make the right bets on where to invest limited resources. Many growth-stage companies find themselves caught in a difficult position: their product is ready for scale, their sales team is hungry for qualified pipeline, and their board is asking for predictable growth metrics—but marketing leadership is either missing entirely or spread too thin across tactical execution. The cost of inaction is significant: missed market windows, inefficient spend across disconnected campaigns, sales and marketing misalignment that creates friction instead of revenue, and founder bandwidth consumed by marketing decisions that should be delegated to an experienced executive.

Pre-Seed to Series A

Early-stage companies need to establish brand positioning, craft compelling narratives, and create scalable go-to-market strategies—all while operating on lean budgets.

Series A to Series B

Growth-stage companies require strategic leadership to align marketing with revenue goals, optimize team performance, and scale campaigns that deliver measurable ROI.

The Leadership Gap

Most startups can't justify a full-time CMO salary but desperately need senior strategic leadership. That's where fractional executive support becomes transformational.

Most startups lack senior marketing leadership
Companies with strategic CMO guidance grow significantly faster
Fractional leadership can reduce CMO-level costs by more than half
Our Approach

Strategic Marketing Leadership, Tailored to Your Stage

We deliver senior-level marketing strategy and execution aligned with where you are on your growth journey.

Strategic Foundation

We begin by understanding your business goals, target audience, competitive landscape, and growth objectives. This foundation informs every strategic decision.

  • Market positioning & brand differentiation
  • Customer segmentation & persona development
  • Go-to-market strategy & channel selection

Execution Excellence

Strategy without execution is just theory. We roll up our sleeves to build systems, optimize processes, and drive measurable results.

  • Marketing operations & tech stack optimization
  • Campaign management & performance tracking
  • Team development & vendor coordination

Revenue Alignment

Marketing should be a growth driver, not a cost center. We align every initiative with revenue outcomes and business KPIs.

  • Sales & marketing alignment strategies
  • Pipeline contribution & attribution modeling
  • ROI tracking & performance reporting

Team Empowerment

We mentor your existing team, fill skill gaps, and build internal capabilities so you can scale marketing success long-term.

  • Team structure & role optimization
  • Skill development & coaching
  • Hiring strategy & interviewing support
Jim Waters - Marketing Executive
Meet Jim Waters

Over Three Decades of Marketing Leadership

Jim Waters brings over 30 years of executive marketing experience to growth-stage companies navigating the complex journey from product-market fit to scalable revenue.

With a career spanning Fortune 500 brands and high-growth startups, Jim understands the unique challenges facing pre-seed through Series B companies. He's built marketing engines from the ground up, scaled teams through hypergrowth phases, and consistently delivered measurable business outcomes.

His approach combines strategic vision with hands-on execution—helping companies craft compelling brand narratives, optimize go-to-market strategies, and build internal marketing capabilities that scale.

B2B SaaS Expert

Enterprise & SMB go-to-market strategies

Growth Marketing

Demand gen, ABM, and funnel optimization

Revenue Alignment

Sales enablement & pipeline acceleration

Team Building

Hiring, coaching, and scaling teams

Connect on LinkedIn

Who We Work With

We partner with ambitious companies at critical inflection points in their growth journey.

Pre-Seed & Seed

Building your first marketing foundation, defining positioning, and establishing early traction channels.

  • Brand & messaging strategy
  • Early customer acquisition
  • Founder-led marketing support

Series A

Scaling proven channels, building marketing operations, and establishing repeatable growth systems.

  • Demand generation at scale
  • Marketing operations & tech stack
  • Team hiring & structure

Series B & Beyond

Optimizing for efficiency, expanding into new markets, and building enterprise marketing capabilities.

  • Multi-channel attribution & ROI
  • Account-based marketing (ABM)
  • Market expansion strategy

Trusted By Industry Leaders

Companies we've partnered with to accelerate growth

Tive - Supply chain visibility platform customer
PAXAFE - Cold chain monitoring solution customer
Systech - Supply chain traceability platform customer

Trusted by leading logistics companies: Tive (supply chain visibility and real-time tracking), PAXAFE (cold chain monitoring solutions), FRAYT (last-mile delivery platform), and Systech (product traceability and serialization).

Not sure where you fit? Let's talk about your specific growth stage and marketing needs.

Schedule a Consultation
Why Fractional?

The Fractional Advantage

Get senior executive leadership without the commitment, cost, or delay of a full-time hire.

Capability
Full-Time CMO
$360k-615k+ first year
Fractional CMO
$60k-120k/year
Time to Start
3-6 months
1-2 weeks
Strategic Experience
Hands-On Execution
Flexibility to Scale
Cross-Industry Insights
Limited
Extensive
Long-Term Commitment
Required
Flexible
Best For
Mature companies with steady budgets
Growth-stage companies seeking agility

Immediate Impact

Start within weeks, not months

Cost Efficient

70-85% less than full-time

Scalable

Adjust hours as you grow

Battle-Tested

30+ years of expertise

Ready to Accelerate Your Growth?

Let's discuss how fractional CMO leadership can help you scale smarter, move faster, and achieve your revenue goals.

Schedule a Call Read Our Case Study
30+
Years Experience
50+
Companies Helped
3x
Average Growth Impact

Have questions? Contact us