Fractional CMO Services That Drive Revenue Growth

A fractional CMO is an experienced marketing executive who works with your company on a part-time basis (typically 10-20 hours per week). Unlike consultants who advise from the sidelines, a fractional CMO becomes part of your leadership team—attending executive meetings, managing marketing staff, setting strategy, and being accountable for results. They bring the same strategic capabilities as a full-time CMO at 30-50% of the cost.

Fractional CMO services for logistics and freight technology companies typically range from $5,000 to $15,000 per month, depending on scope and time commitment. This translates to $60,000-$150,000 annually—compared to $250,000-$400,000+ for a full-time CMO (including salary, benefits, and equity). Most engagements start with a 3-month commitment to allow time for strategy development and initial execution.

The right time to hire a fractional CMO is typically when your company has:

• Product-market fit but needs to scale demand generation
• $2M-$50M ARR and preparing for the next funding round
• Marketing activities happening but no clear strategy connecting them
• Budget for marketing but not for a $300K+ full-time executive
• Sales team that needs better leads and marketing support

Most freight tech companies benefit from a fractional CMO between Series A and Series C, when strategic marketing leadership is critical but a full-time CMO isn't justified.

A fractional CMO focused on freight and logistics technology should deliver measurable outcomes within 90 days:

• Month 1: Marketing audit, positioning framework, and 90-day plan
• Month 2: New messaging deployed, demand gen campaigns launched
• Month 3: Pipeline attribution in place, first qualified leads from new programs

Long-term, expect 2-3x improvement in marketing-sourced pipeline, clearer positioning that sales can use, and a repeatable demand generation engine.

Freight and logistics technology marketing is uniquely challenging because:

• Complex buying committees: Decisions involve operations, IT, finance, and C-suite
• Long sales cycles: Enterprise deals take 6-18 months to close
• Industry-specific language: Generic B2B messaging falls flat with shippers, carriers, and 3PLs
• Relationship-driven market: Trade shows, analyst relations, and industry credibility matter

A fractional CMO with deep supply chain experience skips the learning curve and brings proven playbooks from day one.

The key differences are accountability and integration:

• Consultants provide advice and recommendations, then leave you to execute
• Fractional CMOs join your leadership team, manage your marketing function, and are accountable for results

A fractional CMO attends your executive meetings, manages your marketing team (if you have one), works with your agencies, and owns the marketing number—just like a full-time CMO would.