FreighTech®
Blog & Thought Leadership

Marketing Strategy for Logistics & Supply Chain Tech

Expert insights on fractional CMO services, go-to-market strategy, demand generation, and revenue growth for freight technology companies. Welcome to FreighTech's thought leadership hub, where we share practical frameworks, data-driven insights, and proven strategies for marketing leaders in the logistics, freight, and supply chain technology sectors. Our articles cover the full spectrum of B2B marketing challenges: from building predictable revenue engines and implementing account-based marketing programs, to leveraging AI for scale while maintaining strategic clarity. Whether you're a founder trying to establish product-market fit, a CMO optimizing demand generation, or a VP of Marketing navigating the shift from activity metrics to revenue impact, you'll find actionable guidance rooted in 30+ years of hands-on experience building and scaling marketing organizations in complex B2B environments.

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Featured Post • LinkedIn Growth

10 LinkedIn Post Formulas SaaS Founders Use to Generate Leads

A practical playbook for generating real pipeline from your LinkedIn presence.

"If you rotate through these ten frameworks—opinions, lessons, frameworks, stories, and playbooks—you'll quickly discover which ones resonate with your audience."

Discover the 10 proven LinkedIn post formulas that top SaaS founders use to generate leads, with practical examples and B2B marketing best practices.

By Jim Waters
•
March 8, 2026
•
8 min read
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NEW
Social Media Strategy

Why Social Media Authenticity Beats Algorithm Optimization

How modern brands like Lush, American Girl, and Cava are winning social media by choosing authenticity over engagement hacks—and what B2B marketers can learn.

Authenticity B2B Social Brand Strategy
Jim Waters
8 min
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FEATURED
Marketing Strategy • Interactive Tool

Marketing Platform Scorecard: The 6-Question Fit Finder

A practical guide to selecting the right marketing automation platform with an interactive scorecard. Stop buying features—find the platform your team will actually use.

HubSpot Marketo Interactive Tool
Jim Waters
12 min
Use The Scorecard
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FEATURED
Content Strategy • Video Marketing

The New Way to Use Video in B2B Supply Chain Marketing

Why 2026 demands everyday video—not just "produced" video. How supply-chain marketing teams can adopt everyday video storytelling to out-learn, out-test, and out-personalize the competition.

Video Strategy Content Engine 2026 Trends
Jim Waters
10 min
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NEW
Pipeline Strategy • Podcast

Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight Tech

Why freight tech companies need to focus on pipeline metrics that matter, not vanity metrics that impress. Learn how to build real revenue engines with ABM and sales alignment.

ABM Pipeline Metrics Revenue Engine
Jim Waters
Jan 23, 2026
8 min
Read Full Article
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ABM Strategy • Intent Data

Your iPhone Is Trying to Tell You Something

What iOS notifications can teach us about intent signals in ABM marketing. Learn how to separate signal from noise and build ABM Focus Mode.

By Jim Waters • January 13, 2026 • 8 min read
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Copenhagen, Denmark - September 02, 2025: Modern 7-Eleven GO kiosk with vending-style wall stocked with drinks, food, tea, coffee and bakery in automated convenience store format
Marketing Strategy • Leadership

Marketing as Investment, Not Cost: Why Your Budget Needs Portfolio Thinking

Stop optimizing marketing like a vending machine. Learn why brands grow through repetition, trust, and familiarity—not instant conversions.

By Jim Waters • 7 min read
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3D Render: Industrial Automation AI Accelerated: Human Like Robot in Industrial Environment.
AI Strategy

What is Agentic AI in B2B Marketing?

Understanding agentic AI and how it differs from traditional AI copilots—a comprehensive definition for B2B marketers.

By Jim Waters • 12 min read
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A Reference for the Rest of Us!®

AI Marketing

for dummies®

Reality Check

AI Helps Ship the Wrong Content Faster

Why freight tech companies are falling behind by chasing AI silver bullets before mastering marketing fundamentals. Learn the ABCs that most companies ignore.

By Jim Waters • 5 min read
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Marketing Strategy

Is SEO dead in 2026?

AI search now commands 5.6% of U.S. search traffic and has quadrupled since January 2024. Learn what ChatGPT and Perplexity's rapid growth means for B2B marketers.

By Jim Waters • 5 min read
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AI powers big data analysis and automation workflows, showcasing neural networks and data streams for business. Artificial intelligence, machine learning, digital transformation and tech innovation.
Diagnostic Tool

Is my team ready for personalization at scale?

Assess where your company stands across the eight core capabilities required for true, AI-driven, full-funnel personalization.

Diagnostic Tool • 15 min read
Take Assessment
AI powers big data analysis and automation workflows, showcasing neural networks and data streams for business. Artificial intelligence, machine learning, digital transformation and tech innovation.
AI Strategy • Modern Marketing

Marketing's Modern Core: How GenAI and Brand Trust Fit Together

McKinsey research reveals a paradox: CMOs re-prioritizing brand fundamentals while genAI adoption lags. Learn how to use AI to scale trust-building, not replace it.

December 16, 2025 • 12 min read
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GTM Strategy

Why Do Traditional Sales Kickoffs Fail? (And What GTM Leaders Do Instead)

Most sales kickoffs feel more like motivation rallies than strategic planning sessions. Teams leave energized but unaligned—and that gap shows up fast in missed targets.

5 min read
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Industry Analysis

Ocean Freight's Real-Time Visibility Revolution

As container tracking technology reaches new maturity, the strategic implications for freight tech marketers go far beyond features—it's about positioning for the inevitable consolidation ahead.

8 min read
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FreighTech Weekly

What Actually Moved in Freight / Supply-Chain Tech

Weekly wrap-up covering C.H. Robinson's 4PL leadership, AI-driven warehouse workforce growth, Mujin's $233M raise, and the USPS-Amazon contract uncertainty.

December 5, 2025 • 8 min read
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Press release
NEW
Content Strategy

Press Releases Still Matter for AI Search (Here's Why Most Are Useless)

After two decades of watching companies pump out press releases that nobody reads, I'm going to tell you why the format itself isn't broken—it's how most people use it. And with AI search changing how buyers find information, the rules just changed.

AI Search PR Strategy B2B Content
Jim Waters
7 min
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Strategy

Revenue Engine Strategy

Strategy guide on aligning sales and marketing to create predictable pipeline growth in complex B2B supply chain markets.

7 min read
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