# FreighTech

> Fractional CMO services for logistics and freight technology companies. Executive marketing leadership for pre-seed, Series A, and Series B supply chain tech companies.

FreighTech provides strategic marketing leadership to logistics technology, freight tech, and supply chain SaaS companies. We help founders and CEOs build predictable revenue engines through fractional CMO services, combining deep industry expertise with modern marketing strategies.

## About

FreighTech is led by Jim Waters, a marketing executive with extensive experience in logistics technology and B2B SaaS. We specialize in helping supply chain technology companies navigate complex, multi-stakeholder sales cycles and build sustainable growth engines.

- [About Us](https://freighte.ch/about): Learn about our background and approach
- [Services](https://freighte.ch/services): Fractional CMO services overview
- [Industries](https://freighte.ch/industries): Logistics, freight tech, and real-time visibility sectors we serve

## Services

Our fractional CMO services include:
- Go-to-market strategy and positioning
- Sales and marketing alignment
- Account-based marketing (ABM) for complex B2B sales
- Content strategy and thought leadership
- Marketing team building and vendor management
- AI-powered marketing strategy

## Key Resources

### Guides & Frameworks
- [Agentic AI Readiness Guide](https://freighte.ch/agentic-ai-readiness): CEO & Operator's Field Guide to enterprise AI
- [Building a Revenue Engine for Logistics Tech](https://freighte.ch/building-revenue-engine): Sales and marketing alignment framework
- [The Founder's Guide to Scaling Revenue](https://freighte.ch/founders-guide-scaling-revenue): Strategic growth without losing altitude
- [Marketing Platform Scorecard](https://freighte.ch/marketing-platform-scorecard): Platform selection guide
- [Intent Data for Logistics Tech](https://freighte.ch/intent-data-logistics-tech): Finding and using buyer intent signals

### Featured Articles
- [Why Companies Choose Fractional CMOs](https://freighte.ch/why-companies-choose-fractional-cmos): Benefits of fractional marketing leadership
- [What Is Agentic AI in B2B Marketing](https://freighte.ch/what-is-agentic-ai-b2b-marketing): AI applications for B2B marketers
- [ABM for Multi-Stakeholder Freight Sales](https://freighte.ch/abm-multi-stakeholder-freight): Account-based strategies for logistics
- [How SaaS Marketing Is Evolving With AI](https://freighte.ch/ai-saas-marketing-evolution): Strategic guide for CMOs
- [Marketing Team Hiring Framework 2026](https://freighte.ch/marketing-team-hiring-framework-2026): Building AI-native marketing teams

### Industry Analysis
- [Ocean Freight's Real-Time Visibility Revolution](https://freighte.ch/ocean-freight-real-time-visibility-revolution): GTM implications
- [The Agentic AI Turning Point](https://freighte.ch/agentic-ai-turning-point): From GenAI to enterprise-scale impact
- [Why Inbound Is Down in 2025](https://freighte.ch/why-inbound-is-down-2025): Adapting to zero-click search

## Contact

- [Contact Page](https://freighte.ch/contact): Reach out for inquiries
- [FAQ](https://freighte.ch/faq): Common questions about fractional CMO services
- Website: https://freighte.ch
- LinkedIn: Available via website

## Additional Pages

- [Blog](https://freighte.ch/blog): Latest articles and insights
- [Testimonials](https://freighte.ch/testimonials): Client success stories
- [Privacy Policy](https://freighte.ch/privacy-policy)
- [Terms of Service](https://freighte.ch/terms-of-service)